Marc Bhargava from General Catalyst discusses their Creation Strategy for building AI-enabled roll-ups – companies that start as vertical software startups, then grow by acquiring traditional service businesses and transforming them through AI automation.

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Marc Bhargava from General Catalyst discusses their Creation Strategy for building AI-enabled roll-ups – companies that start as vertical software startups, then grow by acquiring traditional service businesses and transforming them through AI automation. They explore how systematic analysis of 70 service categories identified 10 verticals where 30-70% of tasks are automatable today, potentially transforming low-margin service businesses into software-like companies with 30-40% margins. The conversation covers the practical implementation of AI in industries like accounting, legal services, and call centers, where teams shadow workers to identify automatable tasks and layer AI into existing processes. While both see tremendous potential in bringing AI transformation to Main Street businesses, they debate whether the transition will be as smooth as projected or more disruptive to employment than anticipated.

Read more about business transformation with applied AI here: https://www.generalcatalyst.co...

Sponsors:
Labelbox: Labelbox pairs automation, expert judgment, and reinforcement learning to deliver high-quality training data for cutting-edge AI. Put its data factory to work for you, visit https://labelbox.com

Oracle Cloud Infrastructure: Oracle Cloud Infrastructure (OCI) is the next-generation cloud that delivers better performance, faster speeds, and significantly lower costs, including up to 50% less for compute, 70% for storage, and 80% for networking. Run any workload, from infrastructure to AI, in a high-availability environment and try OCI for free with zero commitment at https://oracle.com/cognitive

Shopify: Shopify powers millions of businesses worldwide, handling 10% of U.S. e-commerce. With hundreds of templates, AI tools for product descriptions, and seamless marketing campaign creation, it's like having a design studio and marketing team in one. Start your $1/month trial today at https://shopify.com/cognitive

NetSuite by Oracle: NetSuite by Oracle is the AI-powered business management suite trusted by over 42,000 businesses, offering a unified platform for accounting, financial management, inventory, and HR. Gain total visibility and control to make quick decisions and automate everyday tasks—download the free ebook, Navigating Global Trade: Three Insights for Leaders, at https://netsuite.com/cognitive


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CHAPTERS:
(00:00) About the Episode
(04:50) Introduction and Investment Thesis
(13:04) Software Substituting Labor (Part 1)
(20:00) Sponsors: Labelbox | Oracle Cloud Infrastructure
(22:37) Software Substituting Labor (Part 2)
(26:40) Company Development Playbook (Part 1)
(35:59) Sponsors: Shopify | NetSuite by Oracle
(39:19) Company Development Playbook (Part 2)
(41:19) Customer Partnership Strategy
(51:57) Technical Implementation Approach
(01:00:15) Market Consolidation Dynamics
(01:07:57) Automation Limitations Analysis
(01:19:25) Big Tech Competition
(01:22:40) Public Strategy and Vision
(01:25:56) Outro

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